Decision Journey Basics Importance of the decision journey Customer Experience Priority: 24% of marketers and ecommerce professionals see customer experience […]

The Pillars of Ecommerce Ecommerce customer research Importance of Knowing Your Ideal Customer: Forms the basis of your marketing plan.

The Objective of Marketing Analytics Obstacles to effective marketing analytics Too Much Data: Marketers often face an overwhelming amount of

Overview Defining email marketing Definition: Email marketing is a form of direct marketing using email as the main communication medium.